With marketing automation, you can send the right message, give the right offer, manage your contact list, and more. All done instantly and based on customer behaviour. Build meaningful relationships - whether you're re-engaging customers or inviting your highest-spending customers to try your new Pannacotta Affogato.
Thanks to the native integration between Lightspeed and Active Campaign, you can feed your Lightspeed customer details (and sales history per customer) to Active Campaign.
Read on to discover how to set up this integration and start sync-ing your Lightspeed data through.
What’s in this Guide?
Before you begin
You will need:
Enable the Active Campaign Integration
2. Enable this add-on by selecting the orange Enable Active Campaign button.
3. Your screen should look like this.
4. You will be asked for the API URL and API KEY. You will need to log in to your Active Campaign to get these details (we’ll cover this in the next step).
5. Log in to your Active Campaign and select Settings.
6. Next, select Developer, then note the API URL and API KEY
7. Enter the API URL and Key details into Lightspeed - then click Connect to finish the setup.
8. You will see that your Active Campaign is now connected to your Lightspeed (see image below). Then you will be presented with the following options:
- Send Lightspeed orders to ActiveCampaign - you’d want to tick this if you’d like the data on a customer’s orders to come through and be used in campaigns and marketing automation.
- Turn Lightspeed customers into ActiveCampaign contacts - you’d want to tick this if you want your contact list to update in Active Campaign from Lightspeed Lightspeed.
Note - To make the most of this integration, it is advisable to tick both boxes.
Remember to select the Save option/s that will appear after you tick the box/es above.
Note - Only customers who have had a recorded sale linked to them will sync to Active Campaign’s contacts. This rule ensures that your contact list on Active Campaign is comprised of customers who have had that level of engagement with you.
Note - Only purchases made after the add-on was enabled will be viewable on Active Campaign
Frequently Asked Questions
What customer details will sync from Lightspeed to Active Campaign?
The data that imports from Lightspeed to Active Campaign includes the name, email, phone number, and purchase history.
Where can I find my Lightspeed customer details on Active Campaign?
Your Lightspeed customer details can be viewed and changed from the Contacts page on your Active Campaign account.
Why isn’t my customer data synchronising to Active Campaign?
You need to have processed sales under the customer name for them to show on Active Campaign’s contacts.
What if I change the name or phone number of the customer from Back Office?
This will not update your contacts list on Active Campaign - so make sure to update from Active Campaign as well.
Do I need to pay for this integration?
You would need to subscribe to Active Campaign’s services as well as ours. However, the integration is free of charge on the new Extend plan. If you are using the Sell or Manage plan, you’d only need to pay $20 monthly per site to avail of this integration.
What else can I do to engage my customers?
- Ready to upgrade your customer relationship and loyalty strategies? Adding your customers to Lightspeed is a great start. This will allow you to create customer-based promos, allow customers to pay on account, and of course, sync your customer data with third party integrations that you use with Lightspeed.
- A personal touch can go a long way. Engage your loyal customers with personalised deals, VIP discounts, and gift cards - all of these straight from your Lightspeed POS.