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Promoting Your Menu on Lightspeed Ordering

Now that your menu is online, you are ready to take the next and arguably most important step.

Letting Your Customers Know!

 

When you serve face to face, it's so easy to pick up on your customers' body language and anticipate what they need. With online orders, you're not there to help them, so it’s crucial that you minimise friction at every step of the way to keep your customers' experience short and sweet.


In this guide, we're going to show you how you can deliver the best experience to your customers. This includes creating a website, promoting your menu on Lightspeed Ordering and letting them share it quickly with their friends and family.

 

Screen_Shot_2020-10-28_at_10.49.21_am.png

 


What's In This Guide?

 

Before You Begin

Please make sure you have completed the following:

  • Created a Lightspeed Account.
  • Setup your menu in Lightspeed.
  • Signed up to Lightspeed Ordering.
  • Configured your products.
  • Tested your menu's layout.

 

Website First, App Later

With Lightspeed Ordering, your customers can place orders for Pickup & Delivery from a website or an App. Whilst it is great to be able to offer both, we recommend starting with the website.

Your customers will be able to place orders via a link on the website and they won’t have to download another app. This makes it so much easier for customers to make orders. After they get comfortable with placing orders, they will then be more likely to download another app.

Ideally, your customer will be able to place an order with just 4 steps:

  1. Find your menu. 
  2. Add items to a pickup or delivery.
  3. Create an account or sign in.
  4. Pay for an order.

 

Letting Your Customers Know

Now that you have Lightspeed Ordering ready to go, receiving pickups and deliveries will be a breeze!

The hard part now is letting your customers know how they can order, what they can order and why they should order.

To get started, here are a few ways to get those orders coming in.

 

Add Your Menu Link to Your Website

Embed Lightspeed Ordering's "Order Online" button on your website . To do this, you need to complete the following steps:

1. Login to Lightspeed Ordering's Venue Manager

2. On the left, look for “Your Unique Menu Link”.                                                                                                    

Unique_Menu_Link.png                                                                   

3. Click "Add this button to your website" and paste this code into your website:                                             

Screen_Shot_2020-10-23_at_1.55.58_pm.png

You should also embed this button for each venue. 

 

Add Your Menu Link to Your Google Business Listing

Google. Everyone’s default. Anytime there's a question, Google has an answer. So, if you haven’t already, definitely update your Google Listing because that’s your biggest and loudest digital ‘OPEN’ sign. Update your website’s url with your Unique Menu Link and your opening hours if they have been adjusted.

If you need help updating your Google My Business account, there's a support guide.

 

Add Your Menu Link to Your Facebook Page

We all know how important Facebook is for your brand's profile. Copy and paste your Unique Menu Link by completing the following steps:

  1. Click + Add a Button on your Facebook Page.Screen_Shot_2020-10-23_at_2.19.46_pm.png                   
  2. Select the most appropriate button (currently this is Shop Now)                                                            Screen_Shot_2020-10-23_at_2.28.13_pm.png 
  3. When asked for your website's link, use your Unique Menu Link.

 

Add your Menu Link to Your Bio on Instagram

Copy and paste your Unique Menu Link in your bio. When you make posts, you can say “link in bio”.


Social Media Posts

And now for the big unveil. Sharing your news on social media the primary ingredient in marketing for hospitality. Go big with your announcement, keep it simple and engaging. Here are a few templates to get you started.

 

Captions & Tag Lines

 

For Pickup

What’s new? No more queue!
Order your meals and have them ready to go when you go to our restaurant. 

Order on  <insert your Unique Menu Link>

No time for the line?
Jump it. Easily order ahead with <insert your Unique Menu Link>

Hearty meals at fast-food speed!
Order your meals and have them ready to go when you go to our restaurant. 

Order on <insert your Unique Menu Link>

Less time lining, more time dining.
Skip rush-hour by ordering ahead at <insert your Unique Menu Link>

 

For Delivery 

Sign, Sealed, Delivered. 
We now do deliveries! Browse our menu here on <insert your Unique Menu Link>

 

Yummy, yummy, yummy! We’re sending food to your tummy!
We’ve started deliveries. Make orders on <insert your Unique Menu Link>

Just tap and we’ll make our way across the map – we’re available on delivery!
Easily scroll through and order from our online menu and we’ll deliver it straight to your doorstep <insert your Unique Menu Link>

(And if you feel like taking a cheekier approach…)

Now on Delivery: no more asking for the bill, it’s straight to Netflix & chill
We’ll deliver your order straight to the comfort of your home. <insert your Unique Menu Link>

Emails 

If you have your customers on a database, send them a mass email with a link to your online menu. Make an announcement that you’ve started pre-orders and deliveries and encourage them to use these features. Below is an email template to get you going. 


Email For Pickup

Subject line: Order Ahead | Jump the Line, Every Time | Online Menu

Dear Customer,

Have your food ready to go as soon as you step into our venue!

You can now place your orders on <insert your Unique Menu Link>  and by the time you get here, your food will be deliciously packaged and ready to go.

No more time spent waiting in queues. 

Get started here on <insert your Unique Menu Link>

Love,
<insert the name of your venue>

Email for Delivery

Subject line: Fresh Hot Email, Fresher & Hotter Food | We’re Now on Delivery

Dear customer,

We’re now on wheels! We are delivering our meals straight to your doorstep.

So you can have your food on your lap, in between naps, or even while you’re wearing your favourite cap.

Get comfortable & start browsing our menu on <insert your Unique Menu Link>

Love,
<insert the name of your venue>

 

Different Ways to Share Your Online Menu

Share a Few Products

This is a great way to show a range of products to your customers. So if you want to show off your breakfast, coffee, burgers, desserts…  you’ll want to follow these steps.

  1. Find your Unique Menu Link.
  2. Add the following to the end : ?search_term=
  3. Then add a search term, for example Sourdough

Here is an example:
https://bopple.app/menu/3427?search_term=sourdough

Sonoma_Sourdough.png

 

Share a Specific Product

If you have a special or a crowd favourite that you would like to promote, then follow these steps to make it easy for customers to find a product on your menu.

  1. Find your Unique Menu Link.
  2. Add the following to the end ?product_name= 
  3. Then add the UTF-8 formatted product name, for example Mortadella%20Sandwich

Here is an example:
https://bopple.app/menu/5318/?product_name=Mortadella%20Sandwich

Mortadella_Sandwich.png

Note: W the UTF?
This is tech talk, and how spaces and punctuation are recognised by the internet.

Google Chrome will format the product name for you if you simply type it, including any spaces, into the address bar and hit enter (you can then copy the formatted URL after the page is loaded).

You can also use a tool like www.urlencoder.io to format the product name for you.

 

Share an Order Type

If you want to give pickups or deliveries a boost, then you can have the default Order Type pre-selected for you customers by following these steps.

  1. Find your Unique Menu Link
  2. Add the following to the end ?order_type=
  3. Then add either pickup or deliver_address

Here is an example:
https://bopple.app/menu/4954/?order_type=deliver_address

Delivery_Bella_Brutta.png

 

Ready to Go Images

Much like the captions & tag lines, the creatives that accompany your copy need to be eye-catching. And what could be possibly more appealing than photos of food? 

Sandwich.jpg Rice.jpg Burger.jpg
Pasta.jpg Briyani.jpg Sushi.jpg


It’s always encouraged to use your own photographs but that’s not always an easy task. Capturing the right angle and lighting takes experience and time. Here's some websites that offer royalty-free photos to help you get started.  

Unsplash  |  Pexels  |  Pixaby  |  Life of Pix  |  Stock Snap

 

Most of the sites shared above provide images that are free for commercial use but we recommend reading through their respective policies.

 

Some Helpful Advice

If you are new to Pickup & Delivery orders, be sure to review this go-live checklist so everything runs smoothly from day one.

 

Frequently Asked Questions

How much does Lightspeed Ordering cost?

Lightspeed Ordering charges clear and reasonable payment rates on successful orders. There are also no lock-in contracts or lengthy delays in receiving funds from your orders. See their website for more details.

 

How long does it take for payments to be processed?

Payments are delivered to your bank account in 2 business days.

 

  

 

 

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