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Adding Facebook's Pixel to Lightspeed Ordering

We've just added Facebook's Pixel to Lightspeed Ordering 🎉🎉

Great! What does this mean for you?

With Facebook's pixel, you can track how much traffic is coming from your Facebook and Instagram ads and tailor your advertising strategy to receive optimal results.

In this guide, we explain in further detail what Facebook's pixel is, what it measures and how you can enable it with Lightspeed Ordering

 

 


What's In This Guide?

 

What is Facebook's Pixel?

Facebook's pixel is a piece of code that's placed on your website or in this case your menu on Lightspeed Ordering.

It allows you to measure your ads' traffic, conversion rates and ROI. With this knowledge, you can make improvements to your campaigns on Facebook and Instagram. In addition to this, you can use Facebook's pixel to advertise to lookalike audiences with similar interests and demographics.

In the next section, we go into further detail and explore what events and properties its measures. 

 

What Does Facebook's Pixel Measure?

Facebook's pixel tracks these events:

  • Traffic on Your Menu
  • Checkouts
  • Successful Orders

Below are their respective properties:

  • Traffic to your Menu
    • ViewMenu - How many times have people viewed your menu?
    • ViewProduct- How many times have people looked at a specific product?
    • AddtoCart - How many products have been added to carts?
  • Checkout
    • NumberofItems- How many items have been added in the checkout?
    • ProductsIncluded - What products were included in the checkout?
    • OrderValue - How much is the order worth?
  • Successful Orders
    • NumberofItems- How many items have been added in the checkout?
    • ProductsIncluded - Which products were included in the checkout?
    • OrderValue - How much is the order?

 

What Do You Need?

You'll need: 

 

How Do You Get Started?

Please complete the following steps to get set up 😊

  1. Login to Facebook's Business Manager.
  2. In the sidebar, click "More Tools" and then "Events Manager".
  3. Click "Data Sources".
  4. Copy and paste your Facebook pixel's ID.                                                                                                                                                                                   Screen_Shot_2021-01-15_at_4.11.38_pm.png                                                                               
  5. Go to Lightspeed Ordering
  6. Click "Integrations". Screen_Shot_2021-01-15_at_4.14.36_pm.png
  7. Add your pixel ID. 
  8. That's it 🥳 🎉

 

Frequently Asked Questions

Need support? 

Reach out to your friendly account manager at Lightspeed or contact our support team. We're available 24/7. 

 

How much money can Lightspeed Ordering contribute to your business?

Lightspeed Ordering can increase your revenue by 25 to 40%. 

 

 

 

 

 

 

 

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